About Us
The Story Behind the Beard
A Journey of Health and Grooming
Men’s health isn’t just about hitting the gym or eating right. It’s about confidence, self-care, and the daily routines that shape how we feel, inside and out. As a Nurse Practitioner with over 30 years in healthcare, I’ve seen firsthand how something as simple as grooming can impact a man’s overall well-being. Grooming health isn’t just about looking good, it’s about skin health, hygiene, and personal care habits that tie into the bigger picture of men’s health.
My journey into the world of beard care started long before my first product hit the shelves. After serving 22 years of active-duty military service, I retired from the Army 10 years ago and found myself diving deep into something I was truly passionate about—beard health, maintenance, and care. Military life taught me the importance of discipline, routine, and taking care of the body from head to toe. But I also noticed a gap in proper beard care, especially for men with coarse, curly, and textured beards. Many products on the market were filled with harsh chemicals or simply didn’t address the unique needs of Black men’s beards.
That’s when I decided to take matters into my own hands—literally. I began crafting my own beard products, focusing on natural, nourishing ingredients that promote healthy growth, hydration, and strength. What started as a personal endeavor quickly grew into something bigger. In 2020, I launched my beard grooming business called "Moe Better Beard", and the response was overwhelming. My clients wanted more than just beard oil or balm; they wanted expert guidance, quality ingredients, and a routine that actually worked.
​At the heart of this business is my belief that men’s grooming isn’t vanity, it’s self-care. It’s about taking the time to invest in yourself, in your confidence, and in your health. Just like we watch what we put in our bodies, we should be mindful of what we put on our skin and hair. A healthy beard means healthy skin, reduced irritation, fewer ingrown hairs, and better hygiene, all of which contribute to a man’s overall health.
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I’ve dedicated my profession as a Nurse Practitioner with a focus on both Men’s Health and Men’s Grooming to serving others. I continue that focus through high-quality beard care products designed with men’s health in mind. Because when you look good, feel good, and take care of yourself, it impacts everything, your confidence, your presence, and your overall well-being.
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Welcome to East 1stStreet, where health and self-care go hand in hand. Let’s grow together.